Looking for an AG1 alternative? The facts side by side.

Quick answer. An AG1 alternative in the UK is any daily product that fits the reason you are looking, whether that is price, format, ingredients or sugar content. On AG1's UK product page, checked on 10 October 2026, a 30-serving pouch costs £79 on a single subscription or £97 as a one-time purchase, with a 13g serving containing 1.2g of sugars. Immufix, which we make, costs £52 a month on subscription or £65 one-off for 30 servings of 25g, with 9.9g of sugars per serving. The two products contain different things, so compare the labels, not only the price.

What is a good AG1 alternative in the UK?

That depends on why you are looking. We make Immufix, so we are not a neutral party, and this guide does not rank products or say one is better. It sets out facts each brand publishes and explains how to compare them yourself.

AG1 describes itself on its UK site as a "daily core supplement blend". Its UK product page sums it up as "One scoop a day: vitamins, minerals and bacterial cultures in a single routine". Its UK home page title calls it "More Than A Greens Powder". Both pages were checked on 10 October 2026.

An alternative can be another all-in-one powder, a vitamin-and-mineral powder, a multivitamin tablet, or food plus a single supplement such as vitamin D. Which one suits you depends on what you want from it.

AG1 and Immufix: the published facts.

AG1 figures come from AG1's own UK pages, checked on 10 October 2026. Immufix figures come from our label. Prices and offers change, so check each brand's page before you buy.

Both packs hold 30 servings. AG1's page also lists items included free with a first subscription order, such as a welcome kit and travel packs. AG1's ingredients list states "May contain traces of celery". Immufix is vegetarian, the Orange flavour is also vegan, and it is gluten free.

How do the prices compare?

Both packs hold 30 servings, so the pack prices in the table compare directly. Prices and offers change, so check each brand's own page on the day. Price is only part of the comparison. The two products are built differently: AG1's 13g serving lists bacterial cultures among its contents, and Immufix's 25g serving includes 6.9g of prebiotic FOS and 9.9g of sugars. A cheaper serving that does not contain what you want is not a saving.

A fair way to compare any two daily products:

• Divide the price by the servings at the recommended daily dose, for both the subscription and the one-off price.
• Read the amounts and % NRV of each vitamin and mineral. Our guide to what NRV means shows how.
• Read the nutrition panel for calories and sugars per serving. Our guide to sugar in supplements puts 9.9g in context.
• Read the ingredients list for allergens, which UK law requires to be emphasised.
• Read the warnings on each label, which can differ from product to product.

What is a greens powder UK alternative?

If you are looking at greens powders in general rather than one brand, the alternatives fall into the same groups: another greens product, a vitamin-and-mineral powder, a multivitamin tablet, or more vegetables. Our guide to greens powder vs vitamin powder explains the difference between the first two.

If the aim is more vegetables, the NHS 5 A Day guide says "almost all fruit and vegetables count towards your 5 A Day", including "frozen fruit and vegetables", tinned ones in natural juice or water, and "fruit and vegetables cooked in dishes such as soups, stews or pasta". The UK government's food supplements guidance is clear that "food supplements are not intended to replace a varied and balanced diet."

Which one should I choose?

Choose on the reason you started looking. If price matters most, use the table above and check the current prices. If sugar or calories matter most, the nutrition panels differ: 1.2g of sugars and 41 kcal in AG1's 13g serving, 9.9g of sugars and 75 kcal in Immufix's 25g serving. If allergens matter, read both ingredients lists in full. If you want a particular ingredient, check that it is on the label and in what amount.

Whatever you choose, take one product at its stated dose rather than stacking several that contain the same nutrients. If you are pregnant, breastfeeding, have a medical condition or take medication, ask a GP or pharmacist before starting any supplement.

Where Immufix fits.

Immufix is a vitamin-and-mineral powder with plant nutrients, made in the UK. Paula Radcliffe has taken it every morning since 1998. One 25g scoop goes into around 200ml of water once a day. Vitamin C, vitamin D, zinc and selenium contribute to the normal function of the immune system. Riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism. Each serving has 9.9g of sugars. Every amount and % NRV is on the science page.

The short version.

• We make Immufix, so this is not a neutral ranking. It sets out facts each brand publishes.
• AG1's UK page (checked 10 October 2026): 13g serving, 30 servings, £79 on a single subscription or £97 one-off, 1.2g of sugars per serving.
• Immufix: 25g serving, 30 servings, £52 a month on subscription or £65 one-off, 9.9g of sugars per serving.
• The products contain different things. Compare price alongside amounts, % NRV, sugars and allergens.
• Prices and offers change. Check each brand's own page before you buy.

Food supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle. If you have a medical condition, are pregnant, breastfeeding or taking medication, speak to your GP or pharmacist before taking any food supplement.