A Legacy Worth Protecting
By James Spilsbury,
Director, Be Well Health and Nutrition
In today’s nutritional supplement market, new brands appear almost every day. Many enjoy a brief period in the spotlight before disappearing just as quickly, often replaced by the next fashionable ingredient or wellness trend.
Immufix is different.
Its story began many years ago with the vision of the late Brian Welsby, a respected biochemist whose ambition was not to create another supplement for the shelves, but to develop a comprehensive daily nutritional formula that people could trust for the long term.
Originally launched under the name Breakthrough, the product gradually earned a loyal following among people looking for a practical way to support their everyday health and wellbeing. Long before social media influencers and celebrity endorsements became commonplace, customers were already making it part of their daily routine.
Perhaps the greatest testament to the formulation is that many of those customers are still using it today.
Built on Science, Not Trends
Brian Welsby believed that nutrition should never be driven by marketing.
His approach was based on careful research, scientific understanding and a determination to create a product that delivered broad nutritional support rather than relying on a handful of fashionable ingredients.
That philosophy remains at the heart of Immufix.
While countless supplements have appeared and disappeared over the years, Immufix has quietly continued to evolve, with refinements made as nutritional science has advanced, while always remaining true to the principles on which it was founded.
For me, that is one of its greatest strengths.
Products that genuinely deliver value rarely need reinventing every few years. They earn their reputation by consistently serving the people who rely on them.
A Carefully Balanced Formula
One of the reasons Immufix has stood the test of time is its formulation.
Rather than concentrating on one or two “headline” ingredients, Brian developed a comprehensive blend of vitamins, minerals, amino acids and other carefully selected nutrients designed to work together as part of a balanced daily nutritional routine.
Every ingredient has a purpose.
Just as importantly, Immufix has always believed in transparency. We openly declare every ingredient because we believe people deserve to know exactly what they are taking. There are no proprietary blends or hidden formulas—just a carefully considered nutritional formulation developed over many years.
Learn more about the ingredients used in Immufix
Proudly Formulated and Manufactured in the United Kingdom
The heritage of Immufix extends beyond its formulation.
From the very beginning, the product has been formulated and manufactured in the United Kingdom, with quality, consistency and integrity at the forefront of every stage of production.
That remains just as important today.
In a global marketplace where ingredients may be sourced in one country, blended in another and packed somewhere else entirely, we continue to value the reassurance that comes from maintaining close oversight of formulation and manufacturing here in the UK.
It reflects the standards Brian Welsby believed in and helps ensure that every pouch of Immufix meets the same high expectations that customers have trusted for many years.
A Relationship Built on Trust
Few endorsements carry more weight than long-term personal experience.
Paula Radcliffe first began taking the original formulation in 1998, at a time when she was establishing herself as one of the world’s leading distance runners.
What began as part of supporting the nutritional demands of elite sport became a daily habit that has continued ever since.
That is something we are immensely proud of.
In an industry where people frequently move from one product to another, Paula’s continued confidence in Immufix speaks volumes. It is not built on a short-term sponsorship or marketing campaign, but on nearly three decades of personal trust.
Today, Paula continues to support Immufix because she believes in the product and in the values upon which it was founded.
Why We Chose to Continue the Story
When the opportunity arose to acquire Immufix, we saw far more than a nutritional supplement.
We saw a remarkable British product with genuine heritage.
We saw a formulation that had earned the confidence of loyal customers over many years.
We saw a product created with integrity, developed by someone whose passion was helping people rather than following commercial trends.
That is why Be Well Health and Nutrition chose to become the custodian of the brand.
We were not looking to reinvent Immufix.
We were looking to preserve everything that has made it special while ensuring that many more people have the opportunity to discover it.
Our investment in a new website, improved customer experience, educational content and subscription services is all designed to make Immufix more accessible without compromising the principles that have guided it from the beginning.
Looking to the Future
Immufix has an established history, but we firmly believe its best years still lie ahead.
As Be Well Health and Nutrition grows, Immufix will remain the foundation on which we build our business. In time, other carefully developed products may join the range, but they will all share the same commitment to quality, transparency and science-led nutrition that first defined Immufix.
We also recognise that with ownership comes responsibility.
Brian Welsby’s work laid the foundations for a product that has quietly improved the daily lives of many people over the years. Our role is to protect that legacy, continue investing in it and introduce a new generation to a product that has already earned something few supplements ever achieve—lasting trust.
For us, Immufix is not simply a product.
It is a story of scientific dedication, British manufacturing, customer loyalty and long-term confidence.
We are proud to be writing its next chapter.
